You should receive a little "invitation" with a coupon inside. You can use the coupon as many times as you want for 5 days (November 11-15.)
There's a special kick-off event going on Thursday, November 11 from 6-9 PM -you can bring a friend (both of you will get 20% off your purchases) and you'll receive a free Sephora Collector's Tote. You'll also get the "first look" at new holiday products (unless you've already seen them online) and there will be holiday makeup lessons! Sounds like fun. =)
And if you're a VIB and can't make it to the store, use the code VIB20 online for 20% off your purchase. This too will be valid from November 11-15, 2010.
P.S. You can also use this coupon inside Sephora inside JCPenny stores.
Now for a peak of the catalog..
Have a lovely Friday everyone!